Acumen Media, a Black-Founded Corporation, was created in hopes to go hand in hand with an athlete’s name, image, and likeness (NIL) in a manner that is profitable for everyone. Formerly, athletes had no choice but to surrender their rights to profit, subsequently signing their scholarship contracts. However, The National Collegiate Athletic Association (NCAA) July 1, 2021, embraced a varying policy with NIL. This policy legally grants athletes their deserved