Fall 2025 Thursday Bootcamp 1.0 No Low Standards LLC (NLS) Christian-based Brand
Project Owner: Vinsetta Covington
Email: covingtonvinsettap2@gmail.com
About the Founder
My name is Vinsetta Covington and I am currently an Assistant Women's Basketball Coach for Kentucky State University. I recently obtained with my Master of Science in December 2024 from Murray State. Bachelor' of Science is from Kentucky State University. I also actively serve in the Army National Guard. I enjoy serving others, creating long term connections, and leaving a positive impact in all I do.
Bootcamp Project Overview
NLS is a Christian-based lifestyle and motivational brand committed to inspiring individuals to rise above mediocrity and live a life of excellence. Through a combination of faith, fitness, health, and personal development, NLS will launch with a core faith-driven fitness program, a motivational book, apparel, coaching, and events. The long-term vision is to establish NLS as a global movement, spreading empowerment, resilience, and hope through multiple platforms.
The journey begins with the flagship product, No Low Standards—a motivational book that serves as both a guide and a symbol of empowerment. Written from a place of resilience, strength, and faith, the book encourages readers to embrace the promises of God, overcome personal obstacles, and pursue daily excellence with intention. It is designed to plant seeds of wisdom, hope, and confidence, reminding readers that anything is possible when you choose to live above the standard.
Building on this foundation, NLS extends into fitness and wellness programs that integrate scripture with physical training, highlighting the importance of honoring the body as a temple while strengthening the mind and spirit. Personalized coaching, group accountability programs, and motivational speaking engagements will serve as touchpoints to help individuals embrace this lifestyle. By blending motivational principles with Christian faith, NLS creates a unique space in the wellness industry that speaks to holistic growth.
NLS also embraces its role as a lifestyle brand through an apparel and merchandise line featuring motivational messages and bold designs. Clothing and accessories carrying the “No Low Standards” message serve as daily reminders to reject mediocrity and pursue excellence. These items reinforce the brand’s identity while expanding its visibility in communities, churches, gyms, and beyond. Beyond products, NLS envisions hosting retreats, workshops, and seminars that bring people together for empowerment, healing, and transformation. These events will merge physical fitness, spiritual devotion, and motivational speaking to help participants reset, refocus, and recommit to living a higher standard of life. In the long term, a digital platform and mobile app will expand the reach of the brand, providing subscribers with daily devotionals, workout plans, motivational videos, and an online community for accountability and encouragement.
The target market for NLS includes faith-driven individuals of all ages who are seeking personal growth, spiritual alignment, and motivation to live with discipline and purpose. Persons who will best benefit are those who desire a change in life, those looking to build new things in life, and those looking to overcome obstacles in the way. It will provoke resiliency. Thus, this brand also appeals to the broader self-improvement audience, particularly those drawn to inspirational lifestyle brands. Partnerships with churches, universities, community organizations, and fitness centers will amplify the brand’s message and foster a strong community impact.
NLS is a call to action for people to eliminate excuses, embrace purpose, and live each day with the determination to exceed mediocre standards. NLS is a business designed to bring a community of people strength and allow them to see beyond what’s in front of their eyes. NLS is positioned to become a transformative brand that not only changes lives but also uplifts entire communities.
